Perception was founded due to my obsession of quotes and typography. I love the inspiration that a string of words can bring to any situation. I wanted to create clothes that effect people the same way music does. It is the words in music that helps you relate to the artist and feel inspired. I wanted to share that same inspiration with everyone around me in the most authentic way possible. I wanted to create a brand that connects with people.
It was my daughter who really pushed me to start my business. At the time, I was just looking for a way to provide for my family and I knew that chasing a career was not going to be an option for me. I've always dreamed about starting my own business and I knew that I had to start now. There was no time to waste. Time was ticking and I was making only $600 a month working in the retail industry. With the $5,000 I had in my college savings, I launched Perception Apparel.
I chose to start my own clothing brand because I wasn’t happy with any of the clothes in the stores around me. Nothing I found expressed who I was and that really bothered me. I didn’t want a shirt focused on an overly used trend or words typed out in a bland format. I wanted to wear something that had meaning behind it and expressed who I was. Not being a huge fan of huge brand names with logos slapped on several different products, I knew that I wanted my branding to be separate from my designs. I never understood why people just wore clothes with a logo slapped across the chest. Where is the creativity? Each of our design focuses on a message and the branding comes second.
We make products because we have something to say. Our products are carefully curated by using inspiring messages that relate with our experiences and struggles. We then use custom handwritten typography to craft a product that is 100% original. In doing so, we are able to create a truly authentic brand. If you love our brand and want to wear our logo, then we will send you a logo shirt for free. Join our brand and share your inspirations with us.